Forbes and other Major Publications are Buzzing About this Little-Known Company that is Flipping the Anticipated $7 Trillion Wellness Boom on its Head…

The US (and much of the western world) is undergoing a pandemic of chronic diseases that are rapidly increasing - diabetes, autoimmune issues, mental health issues, dementia etc. It is estimated that by 2050 1.3 BILLION people on the planet will have diabetes alone. These diseases have caused the average healthspan for Americans to go DOWN in recent years despite enormous increases in spend and healthcare premiums (healthspan is the number of years we can expect to live disease free - more important than lifespan in many ways). Treatment of these diseases costs the taxpayer billions if not trillions of dollars every year to treat and manage. The good news though - over 90% of these diseases are preventable, and in many cases reversible too. The healthcare system today just doesn't focus on preventative health - less than 5% of the $4 TRILLION the US spends on healthcare each year is focused on preventing these diseases. That is why we are now seeing an explosion of opportunity and investment in preventative (and personalized) healthcare, and The Healing Company is leading the way.

There are many benefits to preventative medicine. For example:

Improved Quality of Life and Healthspan: By adopting healthy lifestyle behaviors, such as eating a balanced diet, exercising regularly, and getting enough sleep, individuals can improve their physical and mental health, leading to a better quality of life and increased healthspan.

Lower Healthcare Costs: Preventative measures can help to reduce the need for expensive medical treatments and hospitalizations. By preventing illness before it occurs, individuals can avoid the financial burden of long-term medical care.

Longer Lifespan: By practicing preventative medicine, individuals can reduce their risk of developing chronic diseases such as heart disease, diabetes, and cancer. This can lead to not only a higher quality of life, but longer life overall. 

Better Community Health: By promoting healthy behaviors and preventing the spread of infectious diseases, preventative medicine can contribute to better community health and reduce the burden on healthcare systems.

Overall, the importance of preventive medicine lies in its ability to help individuals maintain good health, reduce the risk of chronic conditions, and improve overall health outcomes.

Company Overview

The Healing Company, Inc. (OTC: HLCO)

identifies and acquires early stage, high potential brands within selected wellness categories. The company then works to drive individual market impact through enhanced branding, a credible narrative, social conversation, and improved accessibility. 

Compelled by the global healthcare crisis and a deep belief in a different way—one which draws on conventional medicine and ancient wisdom, science and nature—the company looks to democratize access to integrated healing methods, while helping the world evolve how it thinks about health and healthcare. 

To do so, the company is building a community of powerful healing brands, identifying, acquiring, and helping scale the reach and impact of the world's highest potential healing practices & products.

Chopra Global was the second acquisition in four months for The Healing Company, with leading plant-based superfoods brand Your Super joining the brand community late last year in a marquee first acquisition for the company.

The acquisition was financed through a combination of cash and equity in The Healing Company and will focus on expanding the impact and accessibility of Your Super's leading portfolio of healing products, building on the company's traction to date. Previous investors in Your Super include well known giant PepsiCo and Beyond Meat investor, PowerPlant Partners.

Los Angeles-based health and wellness brand and certified B-Corp Your Super is a next-gen industry leader in plant-based living. 

After Co-Founder Michael Kuech was diagnosed with cancer at age 24, his Co-Founder and partner Kristel de Groot began developing superfood and plant protein mixes to boost his immunity, and the company was born out of the couple's mission to improve people's health with the power of super plants. 

Your Super's plant-based superfood and protein mixes contain 5-6 naturally dried superfoods. The ingredients are certified organic, non-GMO, Glyphosate-Free, plant-based and gluten-free. You'll never find any sweeteners, stevia, artificial flavors, fillers, preservatives or additives.

A leader in the plant-based movement, Your Super has demonstrated the ability to grow quickly, while maintaining strong margins and a positive EBITDA outlook. 

The company has sold more than 5M products across the US and Europe, ranking 25th on the 2021 Inc. fastest growing companies list with three-year revenue growth of 11,477 percent and $180M in cumulative revenue, and is focused on two high-growth wellness sectors, superfoods and plant-based nutrition, representing more than $200bn of global market potential. 

The Market

Plant-based eating and wellness have both become big businesses. The pandemic fundamentally changed our priorities and health has gone to the top of the list.

Wellness is not a new word but since the pandemic, most of us were forced to take a step back and look at how we’re running our lives and fueling our bodies.

Companies such as Beyond Meat and Oatly command multibillion-dollar valuations. Packaged food titans such as Tyson Foods have launched their own vegan brands, and start-ups such as Impossible Foods are racing to go public. Fitness brands like Peloton also became widely popular.

• In the period 2017–2019, growth of the wellness economy (6.6%) outpaced global GDP (4%).
• From 2019–2020, the global wellness economy shrunk a whopping 11% compared to global GDP of -2.8%.
• In 2020, the global wellness economy contracted to $4.4T.

The industry is poised to accelerate following what GWI describes as a “global reset” on wellness. And the new five-year forecast is huge.

• The global wellness economy will rebound, hitting $5T in 2021 and $7T by 2025.
• Wellness tourism will lead the recovery over this period at growth of 20.9%, followed by other hospitality like spas and thermal springs.
• Wellness real estate, physical activity, mental wellness, and personal care & beauty will all outpace global GDP.
• Zooming out: More than just money, the pandemic has distinctly changed how consumers view wellness. Over the next five years, the sectors tied to an overall healthy lifestyle shift, both mentally and physically, will be the ones to watch.

People are choosing to eat plant-based for a variety of reasons, including:

Health: Plant-based diets have been shown to have a range of health benefits, including lower rates of chronic diseases such as heart disease, diabetes, and certain types of cancer. Plant-based diets tend to be high in fiber, vitamins, and minerals while being lower in saturated fat and cholesterol.

Environmental sustainability: The meat and dairy industry is a significant contributor to greenhouse gas emissions and deforestation, which are major environmental concerns. Choosing to eat plant-based can reduce an individual's carbon footprint and help protect the planet.

Animal welfare: Many people choose plant-based diets as a way to reduce or eliminate their contribution to animal suffering. The production of meat and dairy products often involves animal cruelty and inhumane treatment

Healthy living is a major priority today. The healthcare industry bandaging problems will do nothing good for society. There is a reason why many people are switching to plant-based lifestyles, taking up yoga, and doing meditation to combat stress.

The Healing Company, Inc. (OTC: HLCO) has hit the ground-running in the growing wellness boom and is creating a community of brands that could become widely recognized quickly.

Having world renown Dr. Deepak Chopra on board, who is one of the most influential people around, could serve the company tremendously well to gaining exposure to hundreds of millions of people.

The company’s recent acquisition of Chopra Global is still being digested by Wall Street and could serve as a tremendous catalyst to fuel growth ahead for the company!

A Bullish Long-Term Outlook on Wellness Could Create Major Revenue Growth for The Healing Company, Inc. (OTC: HCL)… A Company Uniquely Positioned to Shine with Industry Veterans Leading the Way!

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