Newly traded HRYU is the company behind FANTOO, a leading Global Platform connecting Korean culture fans all over the world!
From music to movies, technology to food, the world has fallen in love with everything South Korean. The Korean Wave is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s.
Also called Hanryu or Hallyu, Korean culture is growing rapidly with the spread of art, music, and entertainment. Korean culture is encompassing everything from music, movies, and drama to online games, makeup, and Korean cuisine just to name a few.
With its mission to spread Hanryu all over the world, the company has created an all-inclusive global playground for fans, where they can consume, create, and get rewarded for all things related to their Hanryu fandom.
On the FANTOO platform, global Hanryu fans get access to news, popular culture, discussions, live shows, and fan creativity.
“Hanryu Holdings, a leading global K-Wave culture company, is emerging as a business that never stops to challenge to show new values and provide joy to K-Wave fans around the world in love with K-Wave. Today, K-Wave is at the center of worldwide popular culture, spanning America, Europe, and Africa, beyond Asia. The K-Wave craze is not limited to K-Pop but has expanded to a variety of fields such as beauty, drama, and movies, establishing itself as a mainstream culture of the world. We launched the global K-Wave platform “FANTOO” via continuous technological innovation and business advancement to create a playground for fans worldwide with fandoms in diverse fields. By maximizing the integration and synergy among R&D of artificial intelligence technology and blockchain as well as various businesses, we have been growing and enhancing the corporate value.”
– CEO Kang Chang hyuk
Growing popularity of Korean brands: The Korean brands are doing the exact same thing to Japanese brands now, what the Japanese brands did to US brands during the 1960s and 1970s. Samsung and LG have been the forerunners in creating world class brands in the consumer electronics industry. The acceptance of these brands has helped create a new interest in Korea that is a great driver of Hanryu.
Increased R&D in design, production and overall quality: The popularity of leading Korean brands across the world including the US has highlighted certain key dimensions of success for Koreans – superior quality, cutting edge designs and a contemporary feel for the products and services.
Effective management of all touch points: Even though multiple factors have tremendously influenced the birth and evolution of Hanryu, one of its drivers is careful and effective management of all possible touch points. The entertainment industry, the different organizations involved in movies, music companies, online gaming companies, Korean chaebols and the Korean government have meticulously orchestrated their efforts in ensuring a consistent experience.
Continuous support from the Korean government: Korea is probably one of the only countries in the world that has a Ministry of Culture (Ministry of Culture, Sports and Tourism to be exact). A division of the ministry, the Popular Culture Industry Division, focuses on Korean pop music, fashion, mass entertainment, comic books, cartoons, and other key products. The division along with three other divisions are referred to as the Cultural Content Office. Its budget is a staggering USD 5.5 billion, with the aim to boost economic growth particularly through growing the country’s cultural industry export industry.
A new kid in Social Media town…
While social media isn’t new anymore, it’s still a fast-growing industry. By 2025, the number of social media users is expected to climb to 4.4 billion. That’s roughly half the global population.
HRYU has a massive market:
The biggest social networks still make most of their money from advertising, but social media is maturing and generating revenue from sources such as e-commerce, digital payments, and video games.
Hanryu Holdings, Inc. operates FANTOO, an online social media platform that connects users worldwide that share similar interests. Its platform allows users to interact with other like-minded users to share their appreciation of various types of entertainment and cultures, create and monetize their content, enjoy other users' content, engage in commerce, and experience a fandom community. The company was founded in 2018 and is based in Seoul, South Korea.
The company recently closed its initial public offering of 877,328 shares of common stock at a public offering price of $10.00 per share. Before deducting underwriting discounts, commissions, and other offering expenses, the gross proceeds of the offering were approximately $8.8 million.
FANTOO was launched in May 2021 and represents joy, freedom and happiness to fans. The platform has an objective to gather fans with common interests.
FANTOO provides a platform allowing fans to interact within their fandoms and discuss these interests, create and share content, and interact through a number of channels. Through these experiences, FANTOO users can stay connected and up to date with their fandom communities.
FANTOO leverages the growing groups of fans with similar interests, known as “fandoms,” in order to tap into the “Fandom Economy” and monetize the growing fandom community. Through fandoms, fans have expanded the scope of their spending in a variety of ways, including paying for advertisements, production of products that promote or express their adulation for their favorite entertainers, and purchasing merchandise, as well as supporting the activities related to their interests by enthusiastically promoting them online through social media.
With the rise of social media platforms, fans are no longer passive consumers of content, but are actively sharing ideas and acting as producers and content creators. Fans’ connectivity to fandoms is extremely high due to the ease of access allowed by mobile devices and applications. FANTOO allows fans to be proactive in their fandoms, and rewards users for their activity.
HRYU’s core strategy is to pursue initiatives that promote the viral growth of its fandom base, and in doing so drive user-growth, content creation, user-to-user transactions, advertising sales, and other new revenue streams utilizing the following levers:
Chief Executive Officer
Wendy brings 25 years of success launching, relaunching and building organizations in diagnostic, surgical and capital sales, with a focus in Oncology and Women’s Health. She has achieved record revenue growth at a variety of organizations from early-stage start ups to Fortune 500 companies. Most recently, Wendy has served as CCO at Agendia, Animated Dynamics and Biodesix. Prior to Biodesix, Wendy served as VP of Sales with Integrated Oncology (LabCorp subsidiary) where she led the
successful integration of Genzyme Genetics following its acquisition for $925M. Before joining Integrated Oncology, she held several leadership roles with Cytyc Corporation prior to its $6.2B acquisition by Hologic.
The company’s millions of current users are enthusiasts of South Korean culture (“K-Culture”) and the Korean Wave is the current basis of FANTOO.
The growing popularity of the Korean Wave has historically been driven by social networking services and online video sharing platforms. Through these channels, the dispersion and export of South Korean arts, music and entertainment has grown rapidly from a regional influence into a global appreciation of K-Culture.
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