This Newly Traded NASDAQ Company is Part of The Growing Tech Market 

Despite the recent market sell off, one of the most exciting sectors remains the tech space…

Tokyo-based, HeartCore Enterprises, Inc. has only recently hit Wall Street’s radar. The company closed its $15 million Initial Public Offering (IPO) under the symbol: HTCR

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    HeartCore Enterprises, Inc. is a client of Tradigital IR, an investor relations and communications firm. Please see our disclosures in the research report as well as on our website

    With its debut on Nasdaq, small cap company HTCR could soon join the ranks of other tech industry leaders.

    The IT solutions market is forecasted to be $44bn by 2022, The cloud vertical alone is expected to surpass $9.4bn, according to the Fuji Chimera Research Institute. Japan's SaaS market is currently larger than those of China, India, Australia, and ASEAN countries combined, according to Forrester Research!

    Japan has one of the world's largest GDP and is politically stable. This provides a steady domestic market for tech demand and could serve as a ongoing growth market for HeartCore.


    HeartCore provides all functions necessary for successful digital marketing, including capabilities that enable the delivery of personalized experiences to customers, and facilitate data-driven campaign measurements.

    HTCR’s customer experience management platform includes marketing, sales, service, and content management systems, as well as other tools and integrations that enable companies to attract and engage customers throughout the customer experience!

    HeartCore also operates a digital transformation business that provides customers with robotics process automation, process mining and task mining to accelerate the digital transformation of enterprises. Marketing, sales, and customer service are all examples of how digital transformation is incredibly important for companies. 


    • The company recently announced the closing of its initial public offering of 3,000,000 shares of its common stock at an IPO price of $5.00 per share, for aggregate gross proceeds of $15.0 million, before deducting underwriting discounts, commissions, and other offering expenses.
    • Japan is home to a large tech industry. The software sector alone accounted for sales of more than 15 trillion Japanese yen as of 2018. 
    • The global business software and services market size was valued at USD 389.86 billion in 2020. It is expected to expand at a CAGR of 11.3% from 2021 to 2028. The rapid increase in enterprise data and growing automation of business processes across several end-use industries such as retail, manufacturing, healthcare, and transportation are expected to drive the demand for business software and services over the forecast period. 
    • The software development sectors weathered the Covid-19 storm very well, Data from an ASG Technologies report reveals that more than half of respondents said that the COVID-19 conditions increased their focus on DevOps initiatives (a set of practices that combine software development and IT operations). 52.3% reported that it increased their progress on cloud migration. 
    • Data and software developer roles have continued to grow through time. According to a report by Randstad, data and software development positions increased by 1% and 8% respectively throughout the first few months of the pandemic. Data engineering roles have increased by 6% since lockdown restrictions. However, the most notable spike occurred before the pandemic started - with demand for IT jobs surging by 93% in January 2020 when compared to December of the previous year.
    • The technology sector which accounts for 35% of the total world market in the United States had an estimated market value of $1.6 trillion!

    This all shines a light on HeartCore Enterprises, Inc. (NASDAQ: HTCR), and their potential growth as it strives to become an important player in the ever-growing technology Industry!

    “On behalf of the management team, I would like to thank all of our employees, customers, partners, and stakeholders for partaking in our journey to become a publicly-traded, Nasdaq listed company. We look forward to leveraging the benefits of being on a renowned exchange, as we aim to enhance our corporate profile within the institutional and broader investment community in the U.S.”

    -CEO Sumitaka Yamamoto

    Digital Marketing:

    HeartCore provides an all-in-one package for successful digital marketing for their customers.

    Digital Marketing Practice

    Websites used to be nothing more than a digital catalog or brochure, where the same information was displayed to every visitor. As technology has evolved, however, the role played website's has dramatically changed. Today, it is increasingly common for organizations to deliver content optimized and personalized for each visitor to their website.

    Three Steps for Successful Digital Marketing

    Step 1

    “Who” is your audience? 

    There are various ways to identify visitors such as IP addresses. Through the IP addresses of visitors accessing your website, you can retrieve different information regarding the organizations. This makes it possible for B2B companies to display content dynamically according to the information retrieved from IP addresses.


    DMPs (Data Management Platform) have been widely used in recent years for retargeting ads online. With HeartCore CXM, you can utilize DMPs for dynamic, conditional content delivery and identification of website visitors as well.

    Social Media

    Step 2

    A dynamic approach to individual customers create values and benefits.

    The company realizes it through the technology 

    called “CXM” (Customer eXperience Management).

    It is essential for organizations who start customer experience initiatives to understand who their customers are and develop various touch points based on the customer context.


    Segmentation can be configured through various points of view - any combination of different data. Demographic data includes gender, age, resident area - etc. While behavioral data includes page visit histories, product purchase histories and so on.

    With an intuitive drag and drop function, the number of target users is visualized in real time.


    Provides customers with personalized and optimized content and provides real-time personalization.

    According to the user segmentation and scoring, personalized content is automatically displayed in real time.For example, attract female visitors in their 20s with figures and pictures, while using graphs and numbers for male visitors in their 30s. Also, offer a discount to visitors who have products left in the shopping cart.

    A/B testing

    Eliminates subjective views, while providing scientific options.

    AB test results may differ among audiences or segments.

    HeartCore's AB test allows you to find the best results both for unspecified, general audiences and specific cluster audiences.

    With this advanced feature, any touch points can be dynamically optimized and maximized for individual visitors.

    Master audience profile

    Displays specific user and segment information inclusively

    Information such as access history, visiting frequency, and access location, (smartphone or PC access etc), can all be visualized for every audience.

    Various segments such as the ones below can be created on the fly.

    - Accessed from smartphones

    - Visited specific campaign pages

    - Purchased product A but not product B

    Step 3

    HeartCore CXM includes all CMS (content management) features as well.

    HeartCore Core service is a multi-functional next generation website management platform that has a dominant market share in Japan. When considering campaign strategies that utilize content management and MA (marketing automation), there were only systems that specialized in one and lacked the other. When introduced, redundant data management and additional tools may become necessary as a result. HeartCore CXM helps solve such longtime dilemmas.

    They accumulate all kinds of data to enable a variety of actions to be performed based on the needs. For increased accuracy, it is critically important to deliver optimized information based on the various data. Currently there are only a few products in the world that can do this, and HeartCore is one of them. In addition, they also provide heatmap and AI capabilities, which is unique to HeartCore.

    Other Products:

    Company signed a license agreement of process mining (Heartcore myInvenio) and analysis services for NTT Group Company!

    Use process mining (Heartcore myInvenio) to find the hidden costs, human resources, and lead times under the surface!

    NTT chose the company’s process mining (Heartcore myInvenio) out of many other process mining tools.

    What is myInvenio

    Heartcore myInvenio is a process mining tool that enables continuous improvement of business processes.

    Process mining is a method to discover and improve various problems in business processes by collecting and analyzing "event log data," which is a detailed record of the operation status of various applications (ERP, CRM, SFA, etc.) in which the company's staff is performing daily in its business.

    Heartcore myInvenio is a process mining tool with a reputation for its superior functionality and ease of use. It has been installed in more than 600 companies and organizations.

    Benefits of using myInvenio

    The following results can be obtained by using myInvenio.

    • Optimizing processes by finding and removing outdated or unnecessary procedures in business processes.
    • Improves customer satisfaction by finding and eliminating bottlenecks that are holding up operations and shortening delivery times.
    • Understands the varying skill sets among staff to ensure effective workforce planning and training.
    • Identify routine and repetitive tasks that are suitable for business automation by RPA to reduce labor costs and overtime hours.
    • Reduce risks in labor management through compliance checks to ensure that regulations and procedures are being followed.

    HeartCore is working with NTT company to discover hidden issues using Heartcore myInvenio.

    The sales strategy is designed to grow the number of license agreements with other companies.


    Sumitaka Yamamoto - Chairman of Board, Chief Executive Officer, President and Director

    After graduating from the Kansai Gaidai University in Japan, Kanno joined the Japan Air Force and became a pilot. He later worked at in Japan, a global software vendor and former NASDAQ company. At BroadVision he specialized in website and software. Subsequently in 2009, Mr. Yamamoto founded Heartcore to help solve big technological problems facing Japan’s largest organizations. With over 20 years of experience in information technology and website engineering, he developed the solutions that enterprises rely on everyday throughout their organizations. Mr. Yamamoto received the “Top 100 Tech Innovators & Influencers” Award at the InterCon Las Vegas Conference in 2021.

    Kimio Hosaka  - Chief Operating Officer and Director

    Mr. Hosaka joined HeartCore in 2009 and has been the COO since 2015. He graduated from Chuo University in Tokyo with a bachelor’s degree in physics. Mr. Hosaka brings 20 years of experience in technology as an engineer and manager at All Nippon Airways Systems, Electronic Data Systems, and Heartcore.

    Download the HTCR Research Report to learn more about HeartCore Enterprises, Inc.


    HeartCore Enterprises, Inc. is a client of Tradigital IR, an investor relations and communications firm. Please see our disclosures in the research report as well as on our website


    Heartcore Enterprises, Inc. operates as a software development company.

    Headquartered in Tokyo, Japan, HeartCore is a leading software development company offering Software as a Service (SaaS) solutions to enterprise customers in Japan and worldwide. The company also provides data analytics services that allow enterprise businesses to create tailored web experiences for their clients through best-in-class design. HeartCore also operates a digital transformation business that provides customers with robotics process automation, process mining and task mining to accelerate the digital transformation of enterprises.

    HeartCore is a dynamic content management system that has been widely introduced into a huge number of strategic websites. Furthermore, the company provides all the functions necessary for successful digital marketing, including capabilities that enable the delivery of personalized experiences to customers, facilitate data-driven campaign measurements, and more.

    The Bottom Line

    HeartCore has developed a robust suite of commercial software programs enabling companies to manage digital interactions with users and customers. With an established customer base of over 800 major commercial and government customers in its domestic Japanese market, HeartCore is well positioned to roll out new products across this base, while also growing its nascent U.S. business.

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    HeartCore Enterprises, Inc. is a client of Tradigital IR, an investor relations and communications firm. Please see our disclosures in the research report as well as on our website


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