A Group of Beverage Industry Veterans are Creating a New Beverage Culture at IBG with an Exciting Suite of Brands…
The growing popularity of both alcoholic and non-alcoholic drinks in all worldwide locations is expected to generate promising sales opportunities for the global bitters market.
Even though bitters may contain alcohol, in the US Bitters are not classified as beverages by the Alcohol and Tobacco Tax and Trade Bureau (TTB), which means it’s regulated as a food item that contains alcohol.
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Bitters are becoming cocktail essentials and staples for non-alcohol and alcohol bars. A few drops can make a drastic change to anything from a gin & tonic to an Old Fashioned.
According to Research & Markets, the Global Bitters Market size was estimated at USD $316.56 million in 2021, USD $354.84 million in 2022, and is projected to grow at a Compound Annual Growth Rate (CAGR) of 12.26% to reach USD $633.87 million by 2027.
This movement to cater to that market could put one recently debuted NASDAQ company into the spotlight quickly. Founded in 2018, Innovation Beverage Group (NASDAQ: IBG) is actively creating the revival of cocktail culture.
OVERVIEW
Company Website: https://www.innovationbev.com/
Innovation Beverage Group (NASDAQ: IBG) (formerly Australian Boutique Spirits) is an award-winning distillery and was recently voted “Australian Liqueur Distillery of the year” by the Melbourne International Spirits Competition
The company aims to quickly expand its portfolio of brands and products across the world all while building maximum shareholder value.
What started as a business in Western Sydney Australia has exploded into a global beverage company that holds a comprehensive portfolio of brands.
The company boasts 60 formulations across 13 alcoholic and non-alcoholic brands and booked an impressive $4M in sales for the 12 months that ended December 31, 2021.
FLAGSHIP BRAND
IBG’s flagship brand is the Australian Bitters Company (ABC), which in 2020 had approx. 20% market share in Australia primarily through Coca-Cola Europacific Partners.
Crafted in small batches, Australian Bitters Company is rapidly growing around the globe and is found in tens of thousands of venues in Australia, NZ, UK, and the USA.
Recently winning double gold in the Los Angeles International Spirits competition, ABC’s bitters are simply the finest bitters available.
BITTERTALES is another Bitters brand owned by IBG. BITTERTALES delivers a modern take on a classic cocktail staple, combining exceptional quality and unmatched value for a unique offering unlike any other bitters brand. A proprietary mix of 20 herbs and spices is seasonally sourced for optimal freshness, and hand crafted in small batches at our family-owned distillery.
With a playful spirit and a taste for the eccentric, BITTERTALES offers a contemporary cocktail bitters with a new generation of drinkers in mind.
BIG CUSTOMER REACH
IBG reaches bitters consumers through exclusive partnerships including one with Coca-Cola.
The company has a key Agreement with Coca-Cola Europacific Partners (CCEP) one of the World’s Largest Coca-Cola Bottlers!
The CCEP exclusively distributes IBG Bitters in Australia with negotiations for new European markets. This gives the company potential to expand new brands such as its non-alcoholic spirit brand Drummerboy into Australia and Europe.
IBG also has a 3-tier distribution network and direct to consumer D2C marketplaces including Bevmart and Wired for Wine.
10 REASONS TO HAVE IBG ON YOUR RADAR
- 1Innovations Beverages Group (NASDAQ: IBG) only recently made its public debut on the NASDAQ exchange. This young company is on the verge of generating massive market awareness to get bigger and more profitable!
- 2The company is backed by an experienced team of beverage industry veterans who are passionate about brand building.
- 3IBG has a portfolio of innovative brands. The company boasts a product pipeline of 60 formulations across 13 brands. It also won the Aussie Liqueur Distillery of the year.
- 4The company’s goal is to increase market share in the $600 million global market share for bitters. Establish DrummerBoy as a leading brand, in the Non-Alcoholic Drinks market estimated to be US$425.20bn in 2022. Continue growing its portfolio of award winning liquor brands in the alcohol space worth a staggering $1.49T!
- 5The bitters beverage space is growing in popularity and with a name like Drake attached to Bittertales, IBG may quickly get recognized as a top brand. The company’ flagship brand Australian Bitters Company is found in every major U.S. city.
- 6Key Agreement with Coca-Cola Europacific Partners (CCEP) one of the World’s Largest Coca- Cola Bottlers! The CCEP exclusively distributes IBG Bitters in Australia with negotiations for new European markets.
- 7Non-alcoholic drinks are having a definite moment as more consumers turn to healthier lifestyles. Demand for non-alcoholic alternatives has been largely driven by younger consumers who want to drink less. In recent years, major alcohol companies including Heineken, AB InBev and Molson Coors have started offering more zero alcohol options.
- 8The acquisition of DTC wine-focused marketplace Wired for Wine has catapulted the company into the enormous U.S. wine market. The American wine industry will generate more than $276 billion in domestic economic activity this year! The company’s other direct-to-consumer platform include, Bevmart, the exclusive destination in Australia for Drake’s Virginia Black Decadent American Whiskey and Mod Sélection Champagne with more on the way.
- 9IBG had the FIRST entry in the bottled cocktail market with their Twisted Shakers offering.
Non-alcoholic
IBG is all about inspiring you to live your best life. So, they have made a full collection of popular, all without alcohol spirits that are made in our Australian distillery!
DRUMMERBOY
Here at Drummerboy, we march to the beat of your own drum, why not join us? Instead of bowing to the social pressure, enjoy our non-alc spirits and make the most of your night (and the next morning!)
"Drummerboy is a great new product in an increasingly competitive category, a product category that is not without its critics. We all know a lot of these cretics personally and we had a lot of fun tapping into our own experiences to bring that to life."
Common Ventures account lead Alex Don
THE D2C MARKETPLACE
Wired For Wine is the company’s own DTC wine-focused marketplace focused on premium wines which we ship across the USA.
Wired For Wine offers over 500+ (and growing) highly rated and sought-after wines at the best prices. They have an established customer base: 500+ SKUs, 33,000 engaged customers.
For thousands of years, wine has been a favorite beverage among people. With global wine consumption also gradually increasing, wine related companies could provide considerable long-term gains.
Bevmart is the company’s own DTC retail marketplace exclusively for their range of spirits, liqueurs, and ready-to-drink categories, in addition to holding private distribution deals with renowned global brands, such as rapper Drake’s Virginia Black Whiskey and Mod Selection Champagne.
VIRGINIA BLACK
A collaboration between Brent Hocking, founder and creator of Deleón Tequila; world renowned, platinum selling recording artist, Drake. The individually curated selection of two, three, and four year old bourbon sips smoothly, with a rich and decadent finish.
MOD Champagne
A full-bodied champagne, Mod Sélection Réserve delivers aromas of dried apricot, orange zest and tropical pineapple, opening up to reveal notes of buttery brioche, sweet nutmeg, and a touch of clove, with a long and elegant finish.
OTHER BRANDS
Innovation Beverage Group (NASDAQ: IBG)’s portfolio of innovative brands and direct-to-consumer (D2C) platforms allow the company to meet the ever-changing customer demand across global markets.
TWISTED SHAKER
Twisted Shaker cocktails are award-winning blends of quintessentially crafted recipes and twists on classics. Crafted to be perfectly balanced, with just the right amount of sweetness, all you need to do is simply shake, twist, and pour.
The Twisted Shaker range of bottled cocktails includes the following: Tequila Margarita, Cucumber Gimlet, Raspberry Hibiscus Cosmopolitan, Espresso Martini, and the Whiskey Old Fashioned.
COVENTRY ESTATE GIN
Coventry Estate's award-winning gin, sources only the finest botanicals in order to achieve the most extraordinary aromatics and complexity in flavour. Gin is one of the most versatile spirits on the market, thanks to its wide variety of subtle — yet powerful — floral flavours, derived from juniper berries and all manner of other botanicals. Sold exclusively by Bevmart, the Coventry Estate range of gins evokes the rich history and heritage of gin, while also highlighting a range of more recent developments in this bold style of liquor. An ideal range of beverages for new or experienced gin drinkers alike, Coventry Estate is hand-crafted in Sydney by dedicated fans of both the craft and the drink itself.
Cheeky Vodka
Cheeky Vodka is the drink that’s ideal for a new generation of vodka drinkers, while still offering the traditional complexities associated with the drink for longer-term enthusiasts. With an incredibly smooth drinking experience in either plain or flavoured varieties, Cheeky Vodka offers a premium taste at a great value price point.
Geo Liqueurs
A collaboration between Brent Hocking, founder and creator of Deleón Tequila; world renowned, platinum selling recording artist, Drake. The individually curated selection of two, three, and four year old bourbon sips smoothly, with a rich and decadent finish. Exclusive rights for Australia*
Voco Vodka Soda
VOCO is the world’s first “Ready to Drink” Vodka & Soda with Coconut Water and Natural Fruit Flavors. Our premium cocktail in a can is made with real vodka, soda water, coconut water, and natural fruit flavors. We never use artificial ingredients or sweeteners. Drink Naturally!
COMPANY MILESTONES
- April 2018 – Company was founded
- May 2019 - IBG achieves placements of Australian Bitters co. brand in a large majority of Australian on-premise and off-premise accounts, expanding its partnership with Coca-Cola Amatil
- December 2019 - IBG starts exporting Australian Bitters to New Zealand, USA and the UK
- June 2020 - IBG starts manufacturing BitterTales for export and sale in the US market
- January 2021 - IBG launches Cheeky Vodka, Coventry Estate Gin, Geo Liqueurs and Twisted Shaker Cocktails
- May 2021 - IBG launches bevmart.com.au, its own DTC marketplace for its own brands including exclusive brands such as Drake’s Virginia Black Whiskey
- July 2021 - IBG partners with Australian Sporting Icon Michael Clarke as a partner and brand ambassador
- November 2021 - IBG acquired its own US DTC marketplace, wiredforwine.com
- January 2022 - IBG launches bevmart.com for the U.S.
- June 2022 - IBG launches Drummerboy, their latest non-alcohol spirit innovation. IBG also launches drummerboy.com their first brand-focused DTC store
WELL-KNOWN BRAND AMBASSADOR AND INVESTOR
WELL-KNOWN BRAND AMBASSADOR AND INVESTOR
Michael Clark is the most prominent cricket player in Australia and well known throughout the cricket world, the 2nd most popular sport worldwide with an estimated 2.5 B fans!
He is now the exclusive alcohol ambassador for IBG and BevMart and is a shareholder in the company!
A major Public Relations and advertising campaign for BevMart and IBG involving Michael Clarke launched in October 2021.
THE INDUSTRY
Investors looking for companies that generate strong profits should take a closer look at the $1.49T alcohol space. Through good economic times and bad, the companies within this space enjoy steady rates of consumer consumption.
Revenue in the Non-Alcoholic Drinks market amounts to US$425.20bn in 2022. The market is expected to grow annually by 6.04% (CAGR 2022-2026). The market's largest segment is the segment Soft Drinks with a market volume of US$318.50bn in 2022.
The No-Alcohol Industry Boomed Over the Pandemic.
NielsenIQ’s SVP of Account Development Kim Cox finds demand for no- and low-alcoholic beverages skyrocketed in 2020-2021. “The market is still small—less than 5% of household penetration, “but an interesting area to watch—non-alcoholic beverages are outpacing the growth of low-alcohol beverages.”
MANAGEMENT TEAM
Innovation Beverage Group (NASDAQ: IBG) is led by CEO Dean Huge, who has built a track record of growing profitable operations and has implemented successful turnarounds as CEO, CFO, Director, and Treasurer at public and private companies in many industries; beverage, financial services, manufacturing, distribution, and SAAS.
Most recently, Dean was CFO of Splash Beverage Group (NYSE American: SBEV), where within five years, he led the company from start-up to a NASDAQ up-listing, raising US$24 million, laying the groundwork for a planned $125 million acquisition and $200 million offering.
His experience also spans the globe, including working at international investment banks such as BNP Paribas and private equity and investment funds of over US$10 billion in New York, Ghana, Hong Kong, and Shanghai.
Other seasoned members of the team are:
Sahil Beri – COO
Operational excellence in the beverage industry with around 10 years of experience in multiple facets of the beverage industry. He has expertise in creating and commercializing new innovative beverages. Beri additionally has strong formulation, new product development, commercialization, and business development skills. He has served as director and Chief Technology Officer at Sway Energy Corp. where he was responsible for the creation of all beverage systems for formulations, manufacturing systems, innovation development, and commercialization for a range of alcohol and non-alcohol beverages.
Eric Yu – CFO
Over 15 years of experience in working at the big four accounting firms, in large-scale management consulting companies, and in commercial corporations within the food and beverage industry. He has substantial experience in both private companies and public companies listed on the Australian Securities Exchange Ltd (ASX). Yu has worked in both Australia and China where he supported a wide range of businesses to manage end-to-end accounting functions and identify finance transformation, value creation, and performance improvement opportunities.
IN SUMMARY
Beverage stocks have been able to see consistent growth even during downturns. Even in an economic down spiral, many consumers are still drinking.
Innovation Beverage Group (NASDAQ: IBG) just made its NASDAQ debut and has entered in an arena with major comparables including:
- Constellation Brands (NYSE: STZ)
- Diageo (NYSE: DEO)
- Boston Beer (NYSE: SAM)
- Molson Coors Beverage (NYSE: TAP)
- Willamette Valley Vineyard (NASDAQ: WVVI)
The company could quickly carve its path to becoming a household name in the spirits, wine, and bitters markets.
Revenues are in the millions, a key agreement has been inked with Coca-Cola Europacific Partners, and the company has an exciting portfolio of brands that even has world renown artist Drake on board.
With Access to Resilient Revenue Streams and an Exciting Portfolio, Innovation Beverage Group (NASDAQ: IBG) is the Newest Player in the Monstrous Beverage Arena to Trade on Wall Street that Should be on Your Radar!
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