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As Grocery E-Commerce Continues to Explode, MERQUEO Has Rocketed to the Forefront of the Under-Penetrated LatAm Market!

Colombian-born online grocer Merqueo, a pure-play online supermarket with a fully integrated grocery delivery service, has recently filed for a proposed $14M U.S. IPO!

The company is gearing up for an exciting U.S. market debut becoming the first Colombian tech-based company to be listed in the U.S.

Operating since 2017, Merqueo is building the best and most profitable online supermarket in Latin America to deliver groceries to users’ homes at great prices.

The company is led by an experienced executive team including CEO Felipe Ossa, who has over 10+ years of experience in business transformation and growth and was

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    Merqueo. is a client of Tradigital IR, an investor relations and communications firm. Please see our disclosures in the research report as well as on our website www.Tradigitalir.com.

    the former CEO of Domicilios.com, one of the pioneer food delivery companies in Colombia!

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    Merqueo has become the most comprehensive e-grocery model in Latin America – with a more robust business model among existing competitors

    Why do our customers prefer us?

    A reliable and amazing grocery shopping experience…

    • Receive what they order: +98% fill rate
    • Everything for your home: from the freshest products to everyday household appliances
    • When they expect it: +90% on-time delivery
    • At their convenience: multiple delivery slots
    • Pay how they want: online, digital wallet, cash, etc

    …that saves them time and money

    • Low prices: direct-to-suppliers (no intermediaries, we are not a last-miler, we are the supermarket)

    Merqueo has become the most comprehensive e-grocery model in Latin America –.

    More Reasons to Have Merqueo on Your Radar:

    Merqueo has the potential to sell up to $6.5M worth of goods EACH MONTH With only 5 warehouses across Colombia and Brazil and a total area of 12,700 square feet, 

     

    • A U.S. market debut gives Merqueo incredible investor exposure which means the company could be on the verge of major Wall Street recognition. 
    • The global shift is taking place towards online grocery and Latin America (LatAm) is still very under-penetrated. The area is still catching up to the rest of the world, which has produced an enormous opportunity for Merqueo to dominate. 
    • Overall, the $[  ] billion grocery market in Latin America is growing rapidly and is a very large market with projections of reaching [ ] in [ ].
    • The market opportunity in Latin America is massive considering that online grocery sales only represent just 1% of the market –– far lower than in the U.S., EU or China, for example. 
    • While inflation is a global phenomenon, consumers will still need to eat and drink regardless of economic conditions. This makes Merqueo a company less prone to be impacted by economic cycles. the company offers consumers great low prices in the region. The company currently operates in Colombia and Brazil and had over 303,000 buyers in 2022. Merqueo’s full-stack model is highly advantageous as it enables end-to-end superior control over quality, customer experience, and margins.
    • The company’s technology has been built 100% in-house. Merqueo buys directly from manufacturers, receives and manages all inventory, and delivers directly to users’ homes. Full control end-to-end means lower operational costs, higher margins, and the best user experience.
    • Merqueo looks to be the most advanced in the LatAm region and the company’s experienced team has proved that they know how to scale the business and how to get to profitability. Annual revenue has grown from $9.7M in 2018 to $51.6M in 2021!

    Merqueo aims to become the largest and most ambitious dark stores network in all of Latin America (LatAM) while helping customers save time and money on groceries!

    Why online groceries in Latin America?

    Internet penetration is near or above-developed economies.
    smartphone adoption in LatAm continues to grow

    A global shift is taking place towards online grocery and LatAm is still under-penetrated.

    There is a massive market opportunity.

    • USD $2.4Bn online grocery market in Brazil and Colombia.
    • 5x if Brazil and Colombia catch up with US 2021 e-commerce penetration in groceries and 17x if they catch up with Asia 2021.

    Why Merqueo?

    Merqueo has has developed a robust business model that renders it well positioned to capture a large part of the opportunity sustainbaly

    Vertical integration: end-to-end

    • Vertical integration: end-to-end control of the value chain.
    • Promising economics: high order value, high margins, low operational costs, low last mile costs.

    Proprietary Technology.

    • A single integrated platform
    • Inhouse developed user facing, fulfillment, and last mile apps all connected to a WMS.
    • Real-time customer, operations and inventory data - higher quality, margins, customer experience.
    • Additional High Margin Sources of Revenue.
    • Robust private label portfolio that drives loyalty and margins.
    • Digital advertising, trade marketing, and data platform. Digital real estate that won’t be found in brick and mortar grocers

    Inventory is purchased directly from consumer-packaged goods brands, manufacturers, and local farmers. Machine learning tells the company how much to buy, when to buy it, and where to need it. Merqueo’s inventory turns over in an average of only 12 days!

    Merqueo also has the most robust Private Label selection in the LatAm e-grocery market.

    Provide targeted advertising
    and consumer-data analytics opportunities to CPGs through our ads and data platform

    Merqueo provides consumer-data analytics and targeted advertising opportunities to CPGs through their ads and data platform.

    The company has a track record of consistent growth since its inception in 2017 as seen below:

    Annual revenue has grown from $9.7M in 2018 to $51.6M in 2021!

    Merqueo is laser-focused on optimizing cash and building a profitable business with a strategic plan for success:

    IN SUMMARY

    ....

    Learn More about Merqueo. 
    by gaining access to the latest 
    research report

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    Merqueo. is a client of Tradigital IR, an investor relations and communications firm. Please see our disclosures in the research report as well as on our website www.Tradigitalir.com.
    Merqueo. is a client of Tradigital IR, an investor relations and communications firm. Please see our disclosures in the research report as well as on our website www.Tradigitalir.com.

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