A report by We Are Social informs that people spend more than six-and-a-half hours on the internet each day.
It’s a no-brainer that digital advertising is one of the most important industries to be watching…
Especially as ad spending recovers in a BIG WAY following the pandemic!
"We were honored to celebrate our Nasdaq listing by ringing the closing bell. The successful completion of our $10.3 million public offering was a significant milestone for the Company. With the funds raised, we are well positioned to advance our growth plans which include recruiting sales and support personnel, the purchase of digital media ad space inventory, and the expansion of our technology.”
Dean Julia, CEO of Mobiquity Technologies
The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division!
Additionally, the company’s Advangelists subsidiary (www.advangelists.com) provides programmatic advertising technologies and it’s Mobiquity Networks (www.mobiquitynetworks.com) subsidiary provides insights on consumer behavior.
MORE REASONS TO HAVE MOBQ ON YOUR RADAR INCLUDE:
With the rise of internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has become one of the most important forms of advertising.
Almost 356 billion U.S. dollars were spent on digital advertising in 2020. eMarketer has forecast the arena to hit a whopping $450 billion this year!
Digital advertising companies may be some of the most intriguing areas of the tech space for investors to consider at this time.
Just consider how many people are using their devices like smartphones, personal computers, and connected televisions more than ever thanks to the pandemic. The companies that offer marketers and advertisers a way to connect with the masses are very attractive!
Gen Z is also most likely to be influenced by online ads when they’re deciding what to buy. Generation Z are the largest generation ever, comprising around 20% of Australia's population and almost 30% of the world's population. Globally there are almost 2 billion of them!
Smart investors are watching the trends and for some time they have been paying attention to the rapidly rising price of digital advertising. Plenty of companies use it to acquire customers, boost sales, and raise brand awareness.
The growth in digital ad rates can partly be attributed to a jump in demand as businesses make an effort to get the word out that they are open again, and to recover public awareness with consumers.
ABOUT THE COMPANY
Mobiquity Technologies, Inc. (NASDAQ: MOBQ) is a digital advertising and data intelligence company.
The company’s goal is to enable brands, regional marketers and campaign managers with large/Global Agency capabilities.
MOBQ has integrated data mining, robust audience insights, creative advertising technologies, a proprietary programmatic trading desk, and a best-in-class customer service.
The company builds advertising efficiencies across video, audio, and digital media so even small businesses and hyper local marketers can operate like a big Madison Avenue Agency.
Mobiquity Networks has evolved and grown from a mobile advertising technology company focused on driving foot-traffic, into a next generation data intelligence company.
Mobiquity Networks also offers a self-service alternative through its MobiExchange product, a Software-as-a-Services to build actionable data own use or for resale.
Digital Marketing Innovation Starts Here
The cornerstone of any media plan engages audiences above all others. The company leverages data driven insights and exclusive digital media opportunities to build unique advertising campaigns that perform.
Their goal is to be the indispensable partner on EVERY digital media campaign!
The company begins with a knowledge graph of robust target audiences
The company builds, owns and manages their own programmatic advertising technology stack operation system which seamlessly integrates all their data, services and partners:
Advangelists™ - A robust programmatic media buying platform used by Agencies and Brands
AdCop™ - Integrated fraud protection and brand safety controls
Access to premium ad exchanges and private marketplace opportunities across innovating display, video, and new digital out-of-home formats
HomeGraph™ AI powered device graph expands standard audience definitions to identify and surround an audience across all their devices and experiences.
HomeGraph™ targets real people in real households at the IP and Mobile Ad ID level. We don’t target “zones or block clusters.”
Deliver ads directly to every device used by an audience member. No cookies used. No cluster data. No district designations.
HomeGraph™ utilizes proprietary IP-Address, Co-Location and Mobile Location Staypoint Algorithms to identify and target unique audiences with unmatched precision at scale across mobile, desktop and CTV.
Understand shopping and travel behaviors, including more than 500 Million points of interest.
Audiences receive tailored messaging which is verified and based on empirical data identifiers.
Use Audience Buildr™ to enhance segmenting options such as auto ownership, consumer demographic, occupation, income or other third party data set.
Open architecture allows onboarding of 1st party CRM data for additional segmentation or remarketing
TravelGraph™ uses location-based machine learning models to identify POI’s (points of interest) those devices visit creating real world behavior and interest segments.
TravelGraph™ unlocks details of an audience, allowing to fully understand how to engage them.
The company integrates leading technology partners to work with their platform and offer exclusive opportunities.
Source Digital takes linear video to a new level, providing rich data overlays to create an interactive video experience. As the exclusive partner, Mobiquity enables Source Activated Moments as a programmatic media ad unit, scaling distribution to their network of video publishers.
Source Digital + Mobiquity enables video viewers to see more information about a product in the video using proprietary data overlay technologies.
The company partners with a marketing team or media buying agency to ensure success. Bigger than their proprietary tech, data, and exclusive partnerships, their largest asset is people. More than just innovation experts, the company is dedicated to helping each customer achieve data driven marketing performance.
The company hand selects their innovation partners to ensure best-in-class performance. Then they carefully integrate their technologies to work seamlessly with their platforms.
Advangelists is the company’s proprietary programmatic media buying platform. Used by agencies and brands around the world, they maintain and integrate their leading bidder-as-a-service DSP platform with audience data and expert customer service.
Advangelists is an advanced publisher yield management technology operating across direct and programmatic media sales channels. Advangelists’ machine learning and AI seeks to identify highest revenue opportunities, isolate advertiser fraud, and increase operational efficiencies.
HOW IT WORKS:
THE COMPANY BELIEVES…
Construct unique audiences using Mobiquity’s web based platform by simply uploading or accessing any combination of customer centric data sets:
Use existing customers from Customer Relationship Management (CRM) systems to create look-a-like audiences and remarketing segments.
Leverage the company’s proprietary database of 5.5Million POI’s (Points-of-Interest) to create behavior segments based on real world interactions with brands, stores, travel destinations, events, or activities.
The company has a data marketplace of over 240 Million national consumer records to create target audience profiles based on interest, voter segments, shopping behavior, auto ownership, and other demographics.
IN THE NEWS
Mobiquity Technologies, Inc. Announces the Appointment of Three New Independent Board Members (yahoo.com)
Mobiquity Technologies Launches MobiExchange: The Fastest and Easiest Way for Community Platforms to Launch Digital Media Campaigns - Mobiquity Technologies Inc.
Mobiquity Launches New AI Powered Features to Advangelists Platform - AdWrap - Mobiquity Technologies Inc.
Mobiquity Technologies Encourages Greater Transparency for Data Privacy - Mobiquity Technologies Inc.
Dean is an experienced leader with a background in early-stage funding of technology & life sciences businesses. Dean co-founded Mobiquity after a successful career in the finance industry, where he was involved in the funding of numerous startup ventures.
Paul brings over 20 years of executive IT experience spanning venture capital and Fortune 100 companies. An engineering graduate from RIT, Paul has participated as either founder or advisor in a number of IT startups that realized successful exits.
Sean has been a CPA for nearly 25 years following graduation from Dowling University. As a private practitioner, he helped numerous companies manage growth and acquire financing, and has been guiding Mobiquity since 2005.
Sean’s dynamic telecommunications career began in sales leadership and ultimately led to co-founding a major telecom reseller organization, culminating in a successful exit via acquisition in 2006. Sean has co-founded and advised a number of technology-based startups.
The company curates the best digital advertising partnerships and then integrates their audience data technology.
The result? Better marketing performance that scales!
The online advertising market is expected to skyrocket in value by the middle of this decade as the world goes digital.
The pandemic has accelerated the digitization process by years. Consider how much the work-from-home culture has risen, and the increasing trust in electronic payment methods today. This has forced business owners to prioritize internet-based offerings.
Digital advertising continues to account for more than half of the total money spent on marketing! According to Canadian technology firm Magna, digital ad revenues for 2020 were in excess of $500 billion!
Blowout revenue results for companies like Twitter, Alphabet, and Snap have indicated that advertisers have a greater willingness to spend more on digital advertisements. Alphabet posted sales of more than $50 billion in the first three months of 2021, up 34% from the same period last year as digital ad revenue shatters records.
Innovation is disrupting the ad space and Mobiquity Technologies, Inc. (NASDAQ: MOBQ) is securing unique advertising technologies that drive engagement!
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