With their 2021 acquisition of GunBroker.com, the world’s largest on-line auction marketplace dedicated to firearms, the upward growth potential for POWW is unstoppable.
It is one of the LARGEST acquisitions made in the gun and ammo industry in recent years and the deal connected AMMO, Inc. (NASDAQ: POWW) to 6+ million GunBroker.com members.
AMMO's unique patented STREAK technology features a non-incendiary luminescent dot applied to the rear of the bullet through a separately patented process so that when fired, the muzzle flash illuminates this dot, providing the user with a tracer-like glowing bullet path.
Due to the increase in gun purchasing, ammunition in stores have been hard to come by and customers have turned to online companies like the AMMO marketplace, GunBroker.com, (NASDAQ: POWW).
The pandemic brought on a desperate need for firearms and ammunition all across the country! Sales went through the roof ,causing shortages of ammunition in stores. This trickled WELL into 2021. And here we are at the beginning of 2022 and most customers are still turning to online stores to purchase their ammunition.
According to a 2021 study, gun purchases accelerated GREATLY in the US during 2020-2021, compared to 2019. More than 5 million adults became first-time gun owners between January 2020 and April 2021, compared to 2.4 million adults in 2019.
AMMO, Inc. (NASDAQ: POWW) is a premier American ammunition manufacturer with products that emphasize innovative technologies. With its corporate offices headquartered in Scottsdale, Arizona, the Company designs and manufactures products serving a variety of markets, including law enforcement, military, sport shooting and self-defense.
The Company was founded in 2016 with a vision to change, innovate and invigorate the complacent munitions industry.
The AMMO, /stelTH/™ line is more than just a standard round tuned for subsonic velocity. Most manufacturers simply tune a standard round for subsonic velocity. Not at AMMO. /stelTH/ is purpose-built for silence. The combination of technology, engineering, and collaboration with leading suppressor manufacturers make /stelTH/ some of the most advanced subsonic cartridges available in today’s market. It’s a round that slows baffle erosion and reduces build-up in your suppressor. All this with a very competitive price tag.
A suppressed firearm gets dirty a LOT faster. A dirty firearm means a shorter range day, or at the least, one that requires you to continually lubricate your firearm. Here’s the secret of /stelTH/ subsonic ammunition: Hyperclean™ Technology. As the name implies, it’s designed to burn clean. What does this mean to you? Your shooting day just got longer because your firearm stays cleaner, and your cleaning time just got shorter.
STREAK’s exclusive patented technology allows the shooter to visually see the projectile’s path toward its target. STREAK rounds are non-incendiary. The rounds do not burn or generate heat, so they are safe to use in environments where tracers are prohibited and can become a serious fire hazard.
The results are game-changing in many aspects for the consumer, law enforcement, and military. Perfectly suited for indoor range use and low light shooting.
See Your Bullet’s Path
The Company’s exclusive STREAK technology is only visible within 30º of the shooter’s point of view. This means you can see the STREAK round, but it doesn’t point back to your position.
Improve Your Accuracy
Get immediate feedback on your shot and make corrections. From a training tool to real world self-defense, STREAK technology can improve your accuracy.
Safe for Range Use
Since STREAK technology is non-incendiary, shooting it indoors or outdoors provides no greater risk to the shooting range over shooting any other type of round.
The military budget is the largest portion of the discretionary United States federal budget. Law enforcement spending for equipment is also no joke.
Just take a look at the top 10 police departments by value of military equipment acquired:
Introduce Proprietary Technologies:
Penetrate and Expand Market Share:
The guns and accessories market is expected to reach $9.33 billion by 2027!
Increasing product use for self-defense purposes will emerge in favor of market growth says Fortune Business Insights.
"The biggest misconception among gun owners is that it's an older white male. The demographic is extremely diverse, particularly in the new, first-time shooters. We're seeing every race and ethnicity, men, women, everybody has shown interest in it,” said Newman. “People who don't own a gun, who have never owned a gun, in some cases never even shot a gun are coming in with the interest of learning about it and often purchasing a firearm.”
Smith & Wesson's CEO said in a September call last year with investors that approximately 40 percent of its weapons were going to new buyers, about double the rate from previous years.
AMMO, Inc. (NASDAQ: POWW) current distribution channels include leading names in America’s monstrous gun industry:
AMMO, Inc. (NASDAQ: POWW) is among the top manufacturers in the country with state-of-the-art test labs.
On February 9, 2021, AMMO, Inc. (NASDAQ: POWW) entered into a non-binding LOI to acquire GunBroker.com, the world’s largest online auction marketplace dedicated to firearms, hunting, shooting and related products. The company then announced the closing of this acquisition on May 3rd.
Launched in 1999, GunBroker.com is an informative, secure and safe way to buy and sell firearms, ammunition, air guns, archery equipment, knives and swords, firearms accessories and hunting/shooting gear online. GunBroker.com promotes responsible ownership of guns and firearms.
AMMO (NASDAQ: POWW) recently announced that with the continuing fundamental strength of the ammunition industry, the Company has reiterated its revenue guidance of $250 Million for the 2022 fiscal year ending March 31, 2022.
AMMO recently announced that the holders of record of the Company’s 8.75% Series A Cumulative Redeemable Perpetual Preferred Stock (the “Series A Preferred Stock”) as of the close of business on November 30, 2021 will receive a cash dividend equal to $1.01475694444444 per Series A Preferred Stock share.
AMMO previously announced, it has been awarded separate contracts by the Irregular Warfare Technical Support Directorate (IWTSD), formerly CTTSO, formed and operating under the U.S. Department of Defense, to design and manufacture the Ballistic Match Multi-Purpose and Signature-On-Target rounds (SoT) in support of U.S. military operations.
Chief Executive Officer & Chairman
Chairman and CEO of AMMO, Inc. 2016 - PRESENT
Fred Wagenhals is Chairman and CEO of AMMO, Inc., (Nasdaq: POWW), a leading vertically integrated producer of high-performance ammunition and components and owner of GunBroker.com, a global online commerce leader serving the firearms and shooting sports industries that connects millions of buyers and sellers around the world, acquired in April 2021.
Executive Vice President
Mr. Wagenhals has significant experience in marketing and contract manufacturing, as well as overseeing companies day-to-day operations and production. From 2017 to Present Mr. Wagenhals was appointed Executive Vice President of Ammo, Inc. Mr. Wagenhals graduated with a Bachelors Degree in Communications from the University of Arizona in 1988 and also played on the University’s golf team from 1985-1988.
The 2021 acquisition of GunBroker.com as a wholly owned subsidiary has an enterprise valuation of $240M, GunBroker.com has claimed that it consistently attracts an average of 6 million unique monthly visitors, with 80 percent of traffic from regular users.
The market size, of the Online Gun & Ammunition Sales industry is $2.3bn in 2022. This is a HUGE and unstoppable market.
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