A Unique Technological Solution that Aims to Decrease Alcohol-Related Accidents in the Workplace Could Elevate this Company into the Spotlight.

Alcohol abuse is affecting workplace safety, decreasing productivity and increasing costs; however, this innovative leader is here to offer businesses a first-to-market preventative solution!


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    SOBR Safe, Inc. (Nasdaq: SOBR) is establishing itself in the workplace safety market by providing employers with their innovative and disruptive user-friendly alcohol detection and ID authentication system: SOBRcheckTM 

    SOBR Safe has recently launched its first solution, SOBRcheck™ which is why SOBR should be on your watch-list.

    Employers have already shown interest in this product, and the Company has in place the critical elements to maximize quality and quickly scale production to meet the expected demand from local fleet operators, warehousing, manufacturing and construction businesses

    How does SOBRcheck™ work?
    • Device placed at entry points
    • Employees place hand on device to verify ID, scan for presence of alcohol
    • Green light entry/vehicle keys for alcohol-free employees
    • Compliance Officer notified of failed scans, proceeds to detection protocol
    • Multi-factor authentication eliminates card tailgating
    • Anticipated ~100% compliance rate within 2-3 weeks of install


    • SOBRcheck™ has the potential to enhance workplace safety and become a reliable means of alcohol-prevention.
    • Businesses are already partnering with SOBRsafe™ to participate in  pilot programs.
    • Initial sales focus is on the more than 257,000 businesses operating in the last mile fleet sector with a hyper-focus on Amazon DSPs.
    • Total addressable market estimated to be several billion dollars.
    • Holds patent and patent applications related to its SOBRsafe system and related devices designed to maintain and extend competitive lead.
    • Led by a world-class leadership team that has over 90+ years of industry experience.


    Read on to see why SOBR (Nasdaq: SOBR) is positioned to transform workplace safety and become a leading company in the workplace safety industry sector. 

    The Effects of Alcohol

    The dangers of alcohol-related incidents in the workplace are well known. SOBRsafe can help prevent them from happening and empowers management to provide employee assistance when needed. 

    • SOBRsafe™ technology helps prevent alcohol related accidents, protecting their employees as well as others on the road.
    • Each year, alcohol-related injuries, deaths and lost productivity costs American employers and insurers $63 billion. One half of all industrial accidents involve alcohol, and commercial fleets suffer from over 11,000 alcohol-related accidents each year.
    • Approximately one-third of all traffic crash fatalities in the United States involved drunk drivers (with BACs of .08 g/dL or higher). With SOBRsafe technology, prevention is a crucial step to address this growing problem.

    From manufacturing facilities, to warehouses, to roadways, alcohol abuse has many negative impacts.

    The company’s preventative technology has the ability to transform the workplace, creating a safer and more productive work environment.

    Committing to making the workplace safer, SOBRsafe™ (Nasdaq: SOBR) has created a product that determines the presence of alcohol in the system.

    All of this is determined by a single scan of the employee’s fingerprint.

    SOBRcheckTM is the first preventative, user-friendly alcohol detection and ID authentication system in the U.S.

    The SOBRsafe™ (Nasdaq: SOBR) technology is designed to protect employees while creating safer work environments and enhancing business performance.


    Below are some of the  key technological advancements that differentiate SOBRcheck™ (Nasdaq: SOBR) from the competition. 

    • Transdermal Sensor
    • Biometric Identification
    • Real-time management
    • Predictive Analytics
    • Preventative Solution

    SOBRsafe™ (Nasdaq: SOBR) targets a diverse set of work environments to ensure alcohol-free safety on all fronts including:


    SOBRsafe™ (Nasdaq: SOBR) helps employers create a safer workplace for their employees and their clients.

    According to the DWI Resource Center, “More than eleven million Americans are heavy drinkers. Contrary to the typical portrayal of drug and alcohol abusers, more than 75 percent are employed full-time, and nearly half work for small businesses. If you are a small business owner, statistics show that one out of every ten of your workers is a heavy drinker or illicit drug user. Of these, one in six is both. 

    Small to mid-size businesses are at a disadvantage when it comes to drugs and alcohol in the workplace. Most small businesses have not implemented programs to combat employee drug or alcohol use and are therefore more likely to be the “employer of choice” for workers engaging in substance abuse on the job.

    Although the vast majority of workers do not engage in harmful behavior on the job, the few who do will cost your business revenue. Employees who engage in heavy alcohol or illicit drug use are 33 percent less productive than their co-workers, and on average cost their employers $7,000 annually. In total, substance abuse costs America’s employers more than $160 billion per year in accidents, lost productivity and related problems.

    Alcohol in particular is a major contributor to lost productivity in the workplace. Workers who are heavy off-the-job consumers of alcohol often impact the workplace through hangovers, absenteeism, or arriving to work still under the influence.”


    Though public safety measures are typically implemented by national and state governments, SOBR Safe, Inc. (Nasdaq: SOBR) is changing the game by placing a cost effective preventive solution in the hands of employers!

    The company’s technology features go beyond  what is available in the market today and effectively targets an epidemic that employers have struggled with for decades.

    The major factors fueling the workplace safety market include a substantial shift within industries towards a more comprehensive approach to health, wellbeing, and an increasing need for stricter safety regulations that include alcohol abuse regulation. 

    The market dynamic of employees taking shortcuts and ignoring risks is increasing the demand for additional measures to ensure greater workplace safety. 

    SOBRsafe™ (Nasdaq: SOBR) is qualified and prepared to capture it!


    On Aug 19, 2021, SOBR Safe, Inc. (Nasdaq: SOBR) launched its pilot program with Continental Services, Michigan’s largest food management company with more than 1,800 employees across its five locations. Continental serves more than seven hundred companies in all business and industry sectors throughout Metro Detroit and Lower Michigan. 

    Under the Pilot Agreement, SOBRsafehas installed its touch-based alcohol screening technology in three locations to validate the employee enrollment process, daily ease-of-use, and its cloud-based reporting, and to gather anonymized data as a foundation for business trend analysis.


    Dave Gandini

    CEO & Chairman

    • Serial entrepreneur that has spent his career identifying and creating opportunities in telecommunications, technology, software, and automated packaging.
    • Served as President of IPS Denver, a bank card personalization and packaging entity, where he transformed the company into the leader in the US secured gift market space – growing the company from concept to $46 million in revenue. IPS was acquired by a public company in 2014.


    Chief Financial Officer

    • 40+ of leadership experience in financial management and reporting, public accounting, and auditing
    • Chief Financial Officer for several manufacturing businesses + real estate franchisee


    EVP, Business

    • 20+ years as senior executive in technology-driven enterprises
    • Expertise across manufacturing process engineering, database architecture, interface programming and more
    • Catalyst Card Company and Integrated Printing Solution


    Chief Revenue Office, EVP

    • 25+ years as sales and marketing executive in cutting-edge organization
    • Expertise across product advancement, customer acquisition and partnership formation/optimization

    Download the SOBR Research Report 
    to learn more about 
    SOBR Safe, Inc.



    SOBR Safe, Inc. (Nasdaq: SOBR) is well positioned to capture market share with their alcohol-preventative technology, SOBRCheck™.


    Backed by additional capital, word-class leadership, and patented technology, SOBR not only protects employees but has the potential to reduce operating costs for businesses through insurance discounts. 

    There is little doubt that the alcohol use by employees at the workplace has the ability to negatively impact millions of lives and businesses, and SOBR’s timely entrance into the market with its disruptive solution to prevent alcohol-related incidents in the workplace should be a welcome addition.

    SOBR Safe, Inc. (Nasdaq: SOBR) continues to implement their pilot programs, setting itself on the path to capture the growing demand for greater workplace safety.




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