Sports e-commerce company is spearheading innovation and disruption with its diverse brand portfolio
Introducing: SIGNA Sports United N.V. (NYSE: SSU), a specialist sports e-commerce company that operates in various sectors, including bike, tennis, outdoor, and team sports.
SSU operates 80 online sites and has established partnerships with 500 shops, enabling them to serve more than 6 million customers globally. The SSU group encompasses several well-known brands such as Bikester, Probikeshop, Campz, Addnature, Outfitter, Express, WiggleCRC, Fahrrad.de, Tennis-Point, Tennis Pro, Tennis.
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SIGNA Sports United (NYSE: SSU) offers a seamless online shopping experience, an extensive range of top-quality products and top-notch customer service.
In recent years there has been a substantial increase in the popularity of fitness, with more people adopting a lifestyle that emphasizes regular exercise and participation in sports activities. A study conducted in 2021 by Boston Consulting Group (BCG) and SSU revealed that the number of individuals globally embracing sports participation is expected increase by one billion people by 2025, reaching 3.5 billion people in total and putting the size of the global sports market at $1.1 trillion [source].
The e-bike market has experienced significant growth in recent years, driven by the convenience and sustainability offered by e-bikes as a solution to urban mobility challenges.
With increasing urbanization and growing concerns about air pollution, e-bikes have emerged as a compelling alternative to traditional transportation methods, particularly in European countries. They provide an efficient means of commuting, alleviating traffic congestion and reducing carbon emissions.
With governments worldwide actively endorsing e-bikes as an eco-friendly transportation solution, the e-bike market is experiencing significant growth. Incentives such as subsidies, tax credits, and infrastructure development initiatives are driving the adoption of e-bikes.
By strategically targeting this expanding market segment, SSU can capitalize on the high-growth potential and establish itself as a leading provider of e-bikes and associated services.
SIGNA Sports United (NYSE: SSU) is redefining the sports retail experience with its innovative approach and strategic partnerships.
HIGHLIGHTS:
- Global presence: SSU is a global specialist sports e-commerce company with a presence in multiple markets, serving over 6 million customers worldwide through 80 online sites and 500 partner shops.
- Diverse brand portfolio: The company owns and operates a diverse portfolio of well-known brands in the bike, tennis, outdoor, and team sports categories.
- Market opportunities: SSU is well-positioned to capitalize on the growing market opportunities in the e-bike and fitness industries. According to a report by Fortune Business Insights, the global e-bike market size was valued at $37.47 billion in 2022 & is projected to grow from $43.32 billion in 2023 to $119.72 billion by 2030 [source].
- Embracing the active lifestyle: With an increasing number of people prioritizing sports and physical activity, SSU's diverse range of sports products and services allows the company to capture a substantial market share and drive revenue growth.
- Shift to online retail: With approximately 20% of sports retail volume currently conducted online, SSU anticipates this percentage to significantly grow in the coming years, following the trajectory set by other sectors like consumer electronics and fashion.
- Buy and build strategy: SSU's buy-and-build strategy involves acquiring leading specialist sports e-commerce sites and sports brands in its categories. Through strategic acquisitions, the company expands its market reach, gains access to new customer segments and geographies, and enhances its portfolio of own product brands.
SIGNA Sports United (NYSE: SSU) is positioned to effectively cater to the demands of these markets and secure a notable portion of the sports e-commerce sector.
About the Company
Headquartered in Berlin, SIGNA Sports United is a specialist sports e-commerce company with a strong presence in the bike, tennis, outdoor, and team sports sectors. With over 80 online sites and partnerships with 500 shops, SSU effectively serves a vast customer base of over 6 million worldwide. Among its portfolio are well-known brands such as Bikester, Probikeshop, Campz, Addnature, TennisPro, Outfitter, Tennis-Point, WiggleCRC, Fahrrad.de.
Driven by its mission to accelerate growth across new markets and categories, SIGNA Sports United operates leading specialist sports e-commerce sites that prioritize a customer-focused user journey tailored to each activity.
Business strategy
SSU operates as a buy-and-build company, strategically acquiring assets that operate from a scaled logistics infrastructure and serve international markets. With a mission to inspire performance and promote a sustainable and active lifestyle, the company aims to unite the world's passion for sport and active living.
SIGNA Sports United (NYSE: SSU) aims to establish itself as a significant player in the sports e-commerce industry while delivering long-term value to shareholders.
Three key pillars:
Organic growth:
By investing in renowned and trusted brands in the sports industry, SSU creates a diverse range of offerings that cater to various customer preferences and needs. These brands go beyond being ordinary retailers; they actively foster a sense of community among their customers, enabling them to become part of a passionate sports community.
#1
Buy and build:
SSU's strategy involves acquiring leading specialist sports e-commerce sites and sports brands within its designated categories. Through strategic acquisitions, the company expands its market reach, gains access to new customer segments and geographies, and enhances its portfolio of proprietary product brands.
#2
Platform expansion:
The company is committed to expanding its platform to offer comprehensive solutions to its customers. This expansion includes the development of marketplaces and retail media sales solutions. By creating specialist sports marketplaces, SSU provides third-party sellers with access to its extensive customer base and robust infrastructure, opening up new opportunities for growth.
#3
By adhering to this simple three-pillar strategy, the company ensures clarity and alignment throughout the organization, while maximizing value creation for its investors and stakeholders.
SIGNA Sports United (NYSE: SSU) aims to establish itself as a significant player in the sports e-commerce industry while delivering long-term value to shareholders.
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In Conclusion…
Operating 80 online sites with established partnerships with 500 shops serving more than 6 million customers globally, SIGNA Sports United (NYSE: SSU) is well-positioned to revolutionize the sports e-commerce sector.
SSU's future growth potential lies in its strategic initiatives to focus on core markets, enhance operational efficiency, consolidate the specialist sports retail market, and expand its international presence.
SIGNA Sports United (NYSE: SSU) has the potential to leverage its expertise, market reach, and strategic partnerships to drive innovation, capture new market opportunities, and establish itself as a dominant force in the evolving landscape of sports e-commerce and related sectors.
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